Instacart looked into Pennsylvania and America’s 2025 frozen pizza ordering data to uncover how consumers are enjoying the freezer staple, from the most popular toppings and styles nationwide to the states that stock their freezers the fullest.
Frozen pizza has been a staple for generations. It’s there when the kids need an after school snack. It’s a life-saver when you’re out of ideas (and ingredients) for dinner. And it’s the ideal late-night dish, especially after a night of revelry when that fourth meal seems like a perfectly reasonable idea.
Some states rely on frozen pizza more than others. Instacart found that, measured by ounces of frozen pizza purchased per customer in 2025, Wisconsin ordered 113% more than the national average.
Four other middle-America states round out the top five: North Dakota (82% above average), Iowa (63%), Minnesota (63%), and Missouri (60%).
Pennsylvania ordered 11.84% less ounces of frozen pizza than the national average, placing the commonwealth square in the middle of the pack at No. 25.
As for frozen pizza toppings, pepperoni is the clear No. 1 both nationally and in Pennsylvania, making up 43% of all frozen pizza sold on Instacart in 2025. Regular/cheese follows at 27%, with supreme/deluxe taking third at 11%.
Pepperoni may hold the crown, but pizza night is getting more adventurous. The fastest-growing frozen pizza varieties in 2025 according to Instacart was Mexican/taco, followed by supreme/deluxe and pepperoni & sausage.
And the growth doesn’t stop there: Hawaiian, chicken Alfredo, and chicken bacon ranch also gained in popularity.
But while Hawaiian frozen pizza made strides nationally, Pennsylvanians weren’t as keen on the pineapple-and-ham combo, ordering 90% less ounces of Hawaiian pizza than the national average. Oregon leads the nation, ordering Hawaiian pizza 384% more often than the national average. Rounding out the top five are Washington (371% above average), Utah (322%), Idaho (303%), and North Dakota (243%).
(Fun Hawaiian pizza fact: the Aloha State ordered 49% less Hawaiian pizza than the national average. Apparently, a namesake doesn’t guarantee loyalty.)
Thin crust may still dominate the freezer aisle, but several styles are gaining serious momentum. In 2025, Neapolitan-style (up 303% year-over-year in order share), Roman-style (up 231%), and tavern-style (up 106%) all surged—signaling renewed interest in classic, ultra-thin, pizzeria-inspired pies.
At the same time, thicker slices are also having a moment. Detroit-style crust grew 38% year-over-year, proving that crispy, square-cut comfort is earning more space in consumers’ carts. Even sourdough crust rose 87%, suggesting more pizza nights are getting a tangy twist.
On the flip side, cauliflower crust declined 14% compared to 2024. Meanwhile, gluten-free crust edged up 6%, hinting that some customers may be opting for gluten-free options that still deliver a more traditional pizza experience.
Information from Stacker was used in this report.
